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 Our Process

Be PrOACTive!

Our process follows the PrOACT cycle of problem framing, objectives, alternatives, consequences and trade-offs.

Working through it together, your team develops and aligns on solutions that are even better than any one team member could reach alone. We encourage at least one objective around benefit for people and the planet, alongside traditional financial measures.

Where this comes from

The PrOACT cycle was first described in the book Smart Choices by Hammond et al. (1998). We also draw from our own practical experiences and many other resources, such as the books Decision Quality by Spetzler et al. (2016) and Structured Decision Making: A Practical Guide to Environmental Management Decisions by Gregory et al. (2012).

Scroll to grow the cycle.

  1. Problem

    Collect multiple perspectives

    Seeking to embrace your group's ideas? We're here to ensure that everyone's perspective is considered in the decision-making process.

  2. Objectives

    Clarify decision scope

    Looking to focus your group's decision? We can help your group align on scope, what the objectives are, and how you might measure success.

  3. Alternatives

    Build great strategies

    Want to collaborate on strategy design? Create shared solutions with our assistance facilitating options aligned with your group's values and priorities.

  4. Consequences

    Evaluate your strategies

    Wondering which option is best? Harness collective wisdom to forecast consequences, understand preferences, and inform your decision.

  5. Trade-offs

    Optimize your strategies

    Curious if your group can do even better? Leverage insights from the process so far to develop hybrid strategies that reflect the best of all options.

A decision you can explain, and stand behind.

Embrace a collaborative decision culture that cares

Join us on a path to healthier people, planet, and profit