Our Process

Be PrOACTive!

Our process follows the PrOACT cycle -  a decision framework first described in the book Smart Choices by Hammond et al. (1998). It stands for: problem framing, objectives, alternatives, consequences, and trade-offs. We also draw from our own practical experiences and many other resources, such as the books Decision Quality by Spetzler et al. (2016) and Structured Decision Making: A Practical Guide to Environmental Management Decisions by Gregory et al. (2012). 

Through a collaborative implementation of this process, we will help your team work together to develop and align on solutions that are even better than any one team member could have done by themselves. We encourage participants to include at least one objective around benefit for people and the planet in addition to traditional financial metrics as decision criteria.

See below for a more detailed description of how we work.

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Collect multiple perspectives

Seeking to embrace your group's ideas? We're here to ensure that everyone's perspective is considered in the decision-making process.

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Clarify decision scope

Looking to focus your group's decision? We can help your group align on scope, what the objectives are, and how you might measure success.

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Build great strategies

Want to collaborate on strategy design? Create shared solutions with our assistance facilitating options aligned with your group's values and priorities.

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Evaluate your strategies

Wondering which option is best? Harness collective wisdom to forecast consequences, understand preferences, and inform your decision.

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Optimize your strategies

Curious if your group can do even better? Leverage insights from the process so far to develop hybrid strategies that reflect the best of all options.

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Embrace a collaborative decision culture that cares

Join us on a path to healthier people, planet, and profit